Video content is on the rise. By 2019 video content will be the driving factor behind 85% of search traffic in the US.
For right now, brands need to think about experimenting with video content through social media and their websites to understand how their audience reacts to various forms of video content.
Social videos are created to be seen and shared through social networking platforms. They’re quick, personal, and about real-time engagement.
It isn’t enough to throw a snappy video on your next Facebook post. You’re going to need a social video strategy to hit your target market.
For social video strategy take into consideration:
The power of storytelling
Create a plot, introduce conflict, and make your customer the hero of your video!
Strong and short
It’s important to start strong and hook your viewer with a powerful opening statement or question. You don’t want them to scroll right past you, do you? Make sure to end your video with a strong call-to-action.
Before you produce your video, you should consider why anyone would want to share it.
Your distribution strategy
It’s a great idea to map out a plan for releasing your videos. The start of your campaign is your chance at a first impression. Start strong to build momentum for the ones that follow.